MELT cultivates marketing strategies where culture, technology, and activations collide.
We design experiential and sponsorship ecosystems across sports, culinary and entertainment.
Powered by strategy, amplified by technology. Built to scale beyond the moment.
The Future-Ready Growth Engine
Pioneers of the first-ever March Madness Music Festival (2003). MELT created and executed the entertainment strategy that transformed the Final Four into a cultural destination.
Immersive entry moments and "Kiss Cam" takeovers driving product trial in high-energy sports environments.
A shareable destination that became a content engine — turning pet owners into brand advocates and driving viral social engagement.
Designing and producing immersive award ceremonies that celebrate healthcare heroes and reinforce Wellstar's culture of excellence.
Connecting brands to culturally significant moments through immersive HBCU campus activations and talent-driven experiences.
Multi-city basketball tour delivering immersive retail experiences that converted fans into customers with measurable return on investment.
MELT assisted in bringing OVG and Live Nation into Mobile's new $300M arena, delivering world-class venue management and a multi-million dollar commitment. Opening 2027.
Reviving a dormant campus icon inside a modern hotel. Brand resurrection — turning heritage into heat and real estate into revenue. Deep Auburn tradition meets modern design.
Investing in the next generation of marketing talent. Hundreds of careers launched through MELT's renowned internship and mentorship program.
Pioneered one of the first Student Athlete NIL ventures. Produced the first-ever NIL student-athlete summit in 2022.
Books, podcasts, and industry education that define the future of the agency model. Author of Build Brand YoU.
Founder & CEO
Vince Thompson is a force in sports and entertainment marketing — a relentless brand builder, entrepreneur, and industry pioneer. He founded MELT in 2000, growing it into one of the largest independent experiential marketing agencies in the country.
MELT's 22-year representation of Coca-Cola includes activating 18 NCAA Final 4s, 8 seasons of ESPN College GameDay, FIFA, MLB, MLS, NASCAR, NBA, NFL, NHRA, PGA and Olympics. Thompson delivered breakthrough campaigns like AFLAC's college football initiative starring Coaches Nick Saban and Deion Sanders. His leadership earned Chief Marketer's Top 200 Agencies and Event Marketer's Top 100 "IT" List, plus 25+ industry awards.
A proud Auburn grad ('84) and NIL pioneer, Thompson co-founded the NIL Awards, produced the first-ever NIL student-athlete summit, and developed The Jboy Show — acquired by The Daily Wire. In 2024, he reopened Auburn's War Eagle Supper Club and helped Mobile secure OVG/Live Nation for their $300M arena.
Author of Build Brand YoU, Thompson lectures nationwide and sits on advisory boards at Samford University and the University of Georgia. Recognized with the ADA Father of the Year Award, Wellspring Living HOPE Award, and Showcase Group Rise Award.
